Lion Visa
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december 2023

Lion Visa
Lion Visa
/
/
december 2023
Lion Visa
Client
Lion Visa — a visa agency designed for those who value their time and strive for a life of enjoyment.
Tasks
brand platform development
refreshing the company’s brand identity
SMM strategy creation
Process
The client initially approached us for social media management of their project. However, during negotiations and after analyzing the project, we suggested starting with a rebranding. The brand previously lacked a foundation, a consistent brand identity, and a clear strategy.
After in-depth analysis of the target audience, competitive landscape, trends, and brand audit, we developed a new positioning and brand platform, grounded in the project’s values and the brand creator’s personality.
The client initially approached us for social media management of their project. However, during negotiations and after analyzing the project, we suggested starting with a rebranding. The brand previously lacked a foundation, a consistent brand identity, and a clear strategy.
After in-depth analysis of the target audience, competitive landscape, trends, and brand audit, we developed a new positioning and brand platform, grounded in the project’s values and the brand creator’s personality.
Big Idea
Trust us with your visa, and relax.
Just as a hammock provides support and comfort, the visa center guarantees organization and professional guidance throughout the visa application process, ensuring that clients feel calm and confident.
Brand metaphor
Imagine the entire visa application process being easy and stress-free, allowing you to relax and enjoy the moment in pleasant anticipation of your trip.
Mission
To provide visa support to those who value their time and strive for a life of enjoyment.
The refreshed brand identity developed by us reflects the concept of Lion Visa. Its visual style, rooted in comfort, simplicity, and expert support, communicates the confidence, tranquility, and distinctive style of the project’s founder and their work ethic.
Atmospheric photographs with warm lighting and minimalist captions evoke cherished travel memories, made possible by Lion Visa’s services.
We completed our project with the development of a comprehensive SMM strategy, empowering the client differentiate themselves through  impactful messaging, a distinctive style, and authentic content.

This strategy includes defined content pillars for all content types, a clear visual guide demonstrating brand identity usage, and a detailed plan for project promotion and goal achievement.

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