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Volkswagen

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february 2022 - now

Volkswagen

RU

Home

Portfolio

Volkswagen

/

february 2022 - now

Volkswagen

RU

Client

Task

working on brand image and audience engagement

official Volkswagen dealer and service in Belarus

Our actions

strategy creation

comprehensive account management

targeted advertising setup

content creation

We found an insight

The Volkswagen brand in Belarus unites very different people: from young couples and taxi drivers to entrepreneurs and investors.

This has become one of the main headings in our content with vivid dynamic shots of Volkswagen people.

The brand image is lively, bright and modern, focused on people and their desires.

The Volkswagen brand in Belarus unites very different people: from young couples and taxi drivers to entrepreneurs and investors.

This has become one of the main headings in our content with vivid dynamic shots of Volkswagen people.

The brand image is lively, bright and modern, focused on people and their desires.

The Volkswagen brand in Belarus unites very different people: from young couples and taxi drivers to entrepreneurs and investors.

We have also implemented a hashtag for UGC (user-generated content) in order to grow the community around the brand, and with the help of various activities and situational content, we are working to engage the audience.

The emphasis in the content is on the characters and their emotions which is complemented by the details of the car to broadcast the technical characteristics.

We have also implemented a hashtag for UGC (user-generated content) in order to grow the community around the brand, and with the help of various activities and situational content, we are working to engage the audience.