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Client
Task
launching the brand from scratch, distinguishing the brand among competitors
Velmi linen home clothing brand
Our actions
strategy development
content creation
account management
We found an insight
During the analysis of the target audience we noticed that Belarusians have been increasingly choosing local brands and supporting those who appreciate their native culture
Therefore, we integrated Belarusian cultural codes into communication to create authentic positioning and resonance at every touchpoint with the brand
During the analysis of the target audience we noticed that Belarusians have been increasingly choosing local brands and supporting those who appreciate their native culture
Therefore, we integrated Belarusian cultural codes into communication to create authentic positioning and resonance at every touchpoint with the brand
We built a platform and strategy to lay the foundation for growth and formed an authentic language that will distinguish the brand from competitors
Despite strong competition we devised a concept that reflects the brand's values, connects with the audience, and elicits a wow-effect and emotions, which increases subscriber conversion, inquiries, and sales
Despite strong competition we devised a concept that reflects the brand's values, connects with the audience, and elicits a wow-effect and emotions, which increases subscriber conversion, inquiries, and sales
We built a platform and strategy to lay the foundation for growth and formed an authentic language that will distinguish the brand from competitors
distinguishing the account among competitors
low cost per subscriber
(average of $0.05)
(average of $0.05)
a strong foundation for further brand development
Result
january 2023 – june 2023
ciao@bello.agency
2025 Bello Agency | TIN 193585743
2025 Bello Agency | TIN 193585743
ciao@bello.agency
2025 Bello Agency | TIN 193585743
2025 Bello Agency | TIN 193585743