Fraai
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august 2022 - march 2025
Fraai
august 2022 - march 2025
Fraai
Papaya
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/
Client
Task
Boost studio bookings and brand visibility
Fraai Photo Studio based in Netherlands
Our actions
strategy development
account rebranding and management
setting up promotions on Instagram

We found an insight

When the founder of Fraai — a creative photo studio in the Netherlands — came to us in 2022, her goal was simple: attract more bookings and build brand awareness.
The name Fraai means beautiful, elegant, and extraordinary in Dutch — and that’s exactly what this space embodies: a stylish venue for photo shoots, events, and creative workshops.
We started by crafting a clear strategy and completely reimagined the studio’s digital presence. Using existing visuals, we built a cohesive brand narrative focused on Fraai’s aesthetics and unique positioning.
When the founder of Fraai — a creative photo studio in the Netherlands — came to us in 2022, her goal was simple: attract more bookings and build brand awareness.
The name Fraai means beautiful, elegant, and extraordinary in Dutch — and that’s exactly what this space embodies: a stylish venue for photo shoots, events, and creative workshops.
We started by crafting a clear strategy and completely reimagined the studio’s digital presence. Using existing visuals, we built a cohesive brand narrative focused on Fraai’s aesthetics and unique positioning.
Gorilla Energy – это бренд, который заряжает на успех, бросает вызов, чтобы ты оставил свой след и гордился им.
To expand reach and attract the right audience, we promoted posts and stories, nurturing potential clients through the profile and driving them to the website for hall reservations.
Through consistent content work, tone of voice development, and strategic promotion, Fraai grew from a local creative space into a recognizable and in-demand brand — with a loyal community and a fully booked schedule.
Through consistent content work, tone of voice development, and strategic promotion, Fraai grew from a local creative space into a recognizable and in-demand brand — with a loyal community and a fully booked schedule.
To expand reach and attract the right audience, we promoted posts and stories, nurturing potential clients through the profile and driving them to the website for hall reservations.
Results
Followers increased from 550 to 12.6k
Average follower cost: $1
Average click cost: $0.30
Fully booked schedule and collaborations with brands such as VOGUE, CREAMLY, and more.
Followers increased from 550 to 12.6k
Average follower cost: $1
Average click cost: $0.30
Fully booked schedule and collaborations with brands such as VOGUE, CREAMLY, and more.
Results

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